Intro to Buyer Personas

A guide to building and refining buyer personas to strengthen go-to-market strategies. Use this resource to: 1) Identify key data sources to create accurate, actionable personas; 2) Align marketing and sales by defining buyer characteristics, motivations, and decision drivers; 3) Develop data-driven personas that enhance messaging, outreach, and customer acquisition.

*The portfolio companies and portfolio company executives presented are examples of portfolio companies that Insight has worked with to assist the company achieve business and capital raising goals and are not intended to be a representative sample of all portfolio companies. The statements by portfolio company executives are intended to highlight their experiences working with Insight as an investor in their companies. The experiences of other portfolio companies and portfolio company executives may differ from the experiences presented. Insight did not provide compensation to the portfolio company executives or portfolio companies in connection with the statements provided by such executives. There is no guarantee that Insight’s work with other portfolio companies will produce similar results to those presented.

Intro to Buyer Personas

Executive Coordination

Testing

Crawl

Walk

Run

Sprint

Ideal Customer Profile (ICP)

Total Addressable Market (TAM)

Personas

Target Market

Launch Kickoff

Launch Coordination

Go/No Go Release

Post Launch Review