How Product Marketing Interlocks with Sales

Product Marketing plays a key role in ensuring that Sales has the relevant content, tools and training to engage buyers at each stage of their journey to grow product revenue. This guide highlights the three primary ways that PMM interlocks with Sales:

  • Enable with Sales Plays to train Sales on the product's GTM strategy and how to navigate an opportunity.
  • Create Sales Collateral and content that is used by Sales to accelerate the buying process.
  • Measure feedback and iterate with Sales on shared goals for key results such as pipeline, revenue and product adoption.