Account-based 101

Welcome to ABX 101! The purpose of this series is to prepare you for creating an effective account-based go-to-market strategy, based on best practices observed from ABX leaders in Insight's portfolio. You'll learn how to target in-market accounts, develop an integrated tactical playbook, and execute a performant ABX motion. 

This series is designed for go-to-market professionals, including marketers, sellers, and customer success managers, emphasizing the importance of delivering a seamless buyer experience.